Travel technology company Amadeus will provide a passenger service system to Tatas-owned Air India as the airline works on ways to improve operational efficiency as well as customer experience.
Air India is implementing the full Amadeus Alta PSS (Passenger Service System) suite, including components ranging from revenue management, revenue accounting, retailing, merchandising, website, mobile and frequent flyer programme management, Amadeus said in a statement.
The carrier signed an agreement with Amadeus in this regard on Monday, July 4.
“The platform delivers a modern and efficient reservations solution to customers and travel partners. The advanced system will also equip Air India with technology that will enhance its operational efficiency,” the statement said.
“In line with the vision of Tata Group chairman N Chandrasekaran to make Air India a world-class airline, we are adopting several cutting-edge technology solutions to transform the airline’s customer experience. Amadeus Alta PSS is the first of many such initiatives to transform Air India.”Nipun Aggarwa, Chief Commercial Officer, Air India
According to the release, the initial PSS cutover took place in late May and a mid-term roadmap was agreed upon to support the airline’s transformation ahead.
“India is an important market for Amadeus and we have our second largest R&D centre located there. This will enable close innovation with Air India. Our advanced technology solutions will provide the building blocks for Air India to deliver smooth experiences for its passengers.”Cyril Tetaz, Executive Vice President, Alta, Amadeus
Previously, the airline worked with SITA, an IT provider for ticketing and reservation, and was in the process of revamping its customer experience and fleet-management solutions.
Further, Tata Consultancy Services, the software arm of the Tata Group, is expected to play a pivotal role in overhauling Air India to bring the airline on par with its private counterparts through tech-led reforms and cost efficiencies.
The Tata Group also prefers Amadeus for its services, with Vistara using Amadeus PSS and renewing its partnership with the firm in 2019.
The Tatas have long-term plans to make Air India financially fit, improve aircraft conditions, bring in a new fleet and make it a technologically advanced airline according to global standards.
Air India has a fleet of 117 aircraft and apart from domestic routes, has a global footprint across geographies including North America, Europe and West Asia. The loss-making airline was acquired by Tatas in January.
Amadeus is a leading travel technology company offering solutions that help airlines, airports, hotels, and railways, among others, to run their operations and improve the travel experience. Headquartered in Madrid, Amadeus has been in the travel industry for more than 30 years and has partnered up with major airlines around the world.