MakeMyTrip sees a surge in student bookings as educational institutions open

After almost a gap of two years, students are returning to schools and universities and as per India’s biggest online travel platform MakeMyTrip, there has been a 60% increase in searches and bookings from and for students in the first two weeks of February over previous weeks.

The company said nearly 80% of these searches are for travel within the next fortnight signalling a gradual increase in bookings for immediate travel.

MakeMyTrip | LinkedIn
MakeMyTrip sees a surge in student bookings as educational institutions open

In the coming days, as more institutes across the country announce the resumption of offline classes, the booking window is expected to shorten further – with many students booking tickets within a few days from the date of travel, the company said.

MakeMyTrip said it has observed a significant surge in air travel from non-metros to metros, with students migrating back to their educational base. Flight bookings by students between non-metros to metros, on the platform, have seen a 2X increase from February 1-15 this year.

Air routes including Guwahati to Delhi, Kolkata to Bengaluru, Kochi to Delhi, Lucknow to Bengaluru, Bhubaneswar to Delhi, Kolkata to Chennai, Guwahati to Bengaluru, and Lucknow to Delhi have seen around 100% growth in bookings in February.

It has observed a significant surge in air travel from non-metros to metros, with students migrating back to their educational base.

The company is also running a ‘Reward Young Minds referral program’ for students to earn credit and to avail extra discounts on their next flight booking through the platform.

Research firm Technavio in a report it put out in December 2020 said the travel services market will grow by $56 billion during 2020-2024, progressing at a CAGR of about 19% during the forecast period. The largest growth contributor to this (82%) will be online bookings.

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