Say hello to “Sama” – industry’s first-ever MetaHuman cabin crew

In what can be termed a first of its kind, Qatar Airways has entered the metaverse by launching QVerse, a novel virtual reality (VR) experience for visitors to the airline’s website and in doing so, it also becomes the first global airline to introduce a MetaHuman cabin crew offering a digital interactive customer experience.

Travellers with smartphones and Personal Electronic Devices (PEDs) are in for a treat as guests can now navigate the Premium Check-in area at Hamad International Airport (HIA), the cabin interior of the airline’s aircraft, including the award-winning Business Class – Qsuite, and the Economy Class cabin, all at the click of a button.

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With physical boundaries beginning to be challenged by the metaverse on an increasingly larger scale, it is exciting to embrace a technology that enables all travel enthusiasts to enjoy a unique immersive experience of our award-winning products and services. Our status as the first airline to introduce a MetaHuman cabin crew is testament to our unwavering desire to innovate and delight our customers. We are constantly looking forward to adopting and introducing novel technologies that enhance our passengers’ complete journey.

Qatar Airways Group Chief Executive, H E Akbar Al Baker
Akbar Al Baker

“Sama” – your MetaHuman cabin crew, will walk you through a virtual journey of discovery while presenting the unique features in both the Business and Economy Class cabins through a narrated script. 

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The innovative experience is a result of the collaboration between Epic Games’ Unreal Engine’- the world’s most advanced real-time 3D creation tool, and MetaHuman Creator, a cloud-based app for creating high-fidelity digital humans.

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 ‘Sama’ – whose name is of Arabic origin, translates to “sky” and Qatar Airways would be the first global airline to introduce a MetaHuman cabin crew, featuring a digitally-created high-fidelity 3D human model.

Users can now log on to website and virtually tour and navigate all the services offered.



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